Reference

Music Industry Glossary

The live music business runs on terminology that agents and managers take for granted. This glossary defines the terms that show up in every offer sheet, deal memo, and settlement — written for independent promoters who need to use them, not just recognize them.

25 terms · 4 categories

Deal Structure

Guarantees, splits, and the financial architecture of a show

Radius Clause

A contractual provision that prohibits an artist from performing within a defined geographic radius of a confirmed date for a specified period before and after that show.

Guarantee

The fixed minimum payment an artist receives for a performance, regardless of ticket sales — the core financial commitment a promoter makes when contracting a show.

Door Deal

A deal structure where the artist is paid a percentage of net door revenue rather than a fixed guarantee — shifting financial risk from the promoter to a shared outcome tied to actual ticket sales.

Offer Sheet

The formal written proposal a promoter submits to an agent to secure an artist's performance — documenting the deal terms, date, venue, and financial structure before contracts are drawn.

Break-Even

The point at which a show's ticket revenue exactly covers all costs — the guarantee, venue expenses, production, and marketing — below which the promoter loses money.

Ancillary Revenue

Revenue generated from a show beyond ticket sales — including merchandise, concessions, VIP upgrades, parking, and sponsorships — which can significantly improve a show's profitability independent of ticket performance.

Market Hold

A informal reservation an agent places with a promoter for a specific date in a specific market — creating a first-look commitment while the broader routing is finalized.

Headliner vs. Support

The distinction between the primary artist driving ticket sales for a show and the opening act — a hierarchy that affects deal structure, production, set times, billing, and whose agent is driving the routing.

Ticketing

How tickets move — presales, on-sales, fees, and secondary dynamics

Walk-Out

The gross revenue a show generates from ticket sales at the door on the day of the event — as opposed to presale revenue captured in advance.

Soft Ticket

A show where tickets are included with venue admission or bar cover rather than sold as standalone paid tickets — common in club environments where the draw depends on the night's energy rather than a specific artist.

Hard Ticket

A show where tickets are sold as standalone admissions to a specific performance — creating a trackable, advance-sale record of demand and a defined capacity ceiling.

Comp Tickets

Complimentary tickets provided at no charge to industry guests, media, artist guests, and venue staff — representing capacity consumed without generating revenue, which affects both economics and settlement accounting.

Presale

A ticketing window that opens before the general public on-sale, providing early ticket access to a specific group — fan club members, credit card holders, venue subscribers, or industry partners.

On-Sale

The moment tickets become available to the general public — a pivotal event in a show's marketing lifecycle that establishes public demand signals and drives the initial burst of ticket velocity.

Per-Ticket Fee

The service charges and fees added to the base ticket price by the ticketing platform, venue, or promoter — a key variable in deal math that affects both consumer price perception and net revenue to the promoter.

Dynamic Pricing

A ticketing strategy where ticket prices adjust in real time based on demand signals — allowing prices to rise as a show approaches sellout or drop during periods of slow sales velocity.

Secondary Market

The ecosystem of resale platforms — StubHub, Vivid Seats, SeatGeek, and others — where tickets are resold by original buyers at market-determined prices, often significantly above face value.

Operations

The people, processes, and logistics that make a show happen

Market Intelligence

The data and signals that separate informed bookings from guesswork

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